Brands are built with products: In public transport and in consumer and professional products alike, brand identity is becoming ever more important. Brandes en Meurs has a successful track record with regard to developing distinctive designs for new generations of products. For Ferm, a power tool company, we developed a new range of products to underline the Ferm brand image. After analysing the brand’s key values and the possibilities of form and colour we designed, detailed and engineered a complete range with strong, powerful lines called Ferm POWER. |
